Creative strategy,
visual storytelling
& design in sunny Marlborough.

Led by Creative Director Tonielle Purdy, For Good Studio offers tailored design services locally in Blenheim and across Aotearoa & Australia. With 14 years of industry experience, Tonielle loves to collaborate to bring big ideas to life through beautiful, meaningful design – including branding, print, digital design and marketing strategy.

Connected to a vibrant community, For Good Studio works alongside a broader team of developers, storytellers, and product strategists to bring more depth to a project when required.

Get in touch: hello@forgoodstudio.nz

View my career history: linked in

Art, sourdough & selfies: instagram

Coffee on me

Now a member of Te Au Pūngao, and available for strategy sessions over a coffee. Come and check out the space – upstairs at 33 Arthur Street, Blenheim.

GRANT OPPORTUNITY

Design for Impact

This winter, I’m offering one fully funded design partnership – valued at $5,000 NZD to help bring a purpose-led report, toolkit, or resource to life. If you’ve got a big idea and no time or budget to finish it properly, this might be for you.

“Tonielle is a designer who really values powerful communication and making a difference in the world.”

Whitney Teluk, Monochrome Coffee Co.

A woman with shoulder-length brown hair wearing a black headband, black turtleneck, pearl necklace, and red lipstick, smiling at the camera against a plain gray background.

“The content and concepts were new and complicated and Tonielle played a key role in addressing these challenges.”

Onur Ekinci, Peer Academy

Smiling man with dark hair and beard standing outdoors with green tropical plants in the background.

“Tonielle is compassionate and flexible and always trying to find the right solution. It’s so nice to work with people where I feel like my business is truly cared about.”

Olivia Bryant, Self:Cervix

A smiling woman with dark hair pulled back, wearing red earrings and a black top, standing outdoors with greenery in the background.

Collaborators & Clients

A small bathroom with a white bathtub, a wooden stool, and a round mirror above the sink.
The image is blank or white with no visible objects or details.
Empty white background with no objects or features.
A white square with a small black dot in the center.
An abstract black shape resembling a speaker or microphone on a white background.
Blank white background with no objects or details.
A blank white square with no visible objects or details.
A blank white sheet of paper or surface.
Empty white background with no objects or details.
A blank white card with a small New York Yankees logo in the center
Empty white canvas with no visible objects or details.
An empty white background.
An empty white background with no visible objects or details.
Blank white background with no objects or details.
Empty white background
A close-up of a bird's beak and eye, with a blurred background.
A plain white page with a pink highlighter or marker, and a plastic bag placed on top of the page.
Empty white background with a small smiley face in the top left corner.