Design and strategy
for founders building something worth believing in.
Most of my clients come to me at a turning point.
Launching something new, outgrowing their current brand, or ready to invest in levelling up.
They have the vision. They just need it to look the way it feels.
Kia ora, G’day,
I'm Tonielle Purdy, Creative Director with 15 years of experience in brand strategy and design, digital and print — working with purpose-driven organisations, community initiatives, and locally owned businesses across Aotearoa and Australia.
We operate as a social enterprise. Every project helps fund our annual Design for Impact Grant and a 50% charity partner rate, creating a model where meaningful work funds more meaningful work.
For Good Studio is my Blenheim-based practice, backed by a trusted network of developers, copywriters and creative specialists when a project calls for it.
Get in touch: hello@forgoodstudio.nz
View my career history: linked in
Art, sourdough & selfies: instagram
Coffee on me
The best projects usually start with a good conversation.
Book a coffee with me — in person in Blenheim or online and let's talk about what you're building.
FEATURED PROJECT
Clever Cookie Dough
GRANT OPPORTUNITY
Design for Impact
Last year, our fully funded design partnership drew over 30 applications from across the world — and this year we're doing it again.
Made possible by our clients, the grant exists to help one purpose-led organisation bring a report, toolkit, or resource to life.
Applications open this winter.
2025 recipient Sustainable Herbs Collective
“Tonielle is a designer who really values powerful communication and making a difference in the world.”
Whitney Teluk, Monochrome Coffee Co.
“The content and concepts were new and complicated and Tonielle played a key role in addressing these challenges.”
Onur Ekinci, Peer Academy
“Tonielle is compassionate and flexible and always trying to find the right solution. It’s so nice to work with people where I feel like my business is truly cared about.”
Olivia Bryant, Self:Cervix
Collaborators & Clients
