Design and strategy
for founders building something worth believing in.
Most of my clients come to me at a turning point — launching something new, outgrowing their current brand, or finally investing in what they've been putting off. They have the vision. They just need it to look the way it feels.
I'm Tonielle Purdy, a strategic designer with 15 years of experience building purpose-led brands. For Good Studio is itself a social enterprise — working with founders, purpose-driven organisations, and community initiatives alongside locally owned businesses across Aotearoa and Australia.
Every project helps fund our annual Design for Impact Grant and a 50% charity retainer rate, creating a model where meaningful work funds more meaningful work.
Currently based in Blenheim — backed by a wider network of developers, storytellers, and strategists when a project calls for it.
Get in touch: hello@forgoodstudio.nz
View my career history: linked in
Art, sourdough & selfies: instagram
Coffee on me
Now a member of Te Au Pūngao, and available for strategy sessions over a coffee. Come and check out the space – upstairs at 33 Arthur Street, Blenheim.
GRANT OPPORTUNITY
Design for Impact
This winter, I’m offering one fully funded design partnership – valued at $5,000 NZD to help bring a purpose-led report, toolkit, or resource to life. If you’ve got a big idea and no time or budget to finish it properly, this might be for you.
“Tonielle is a designer who really values powerful communication and making a difference in the world.”
Whitney Teluk, Monochrome Coffee Co.
“The content and concepts were new and complicated and Tonielle played a key role in addressing these challenges.”
Onur Ekinci, Peer Academy
“Tonielle is compassionate and flexible and always trying to find the right solution. It’s so nice to work with people where I feel like my business is truly cared about.”
Olivia Bryant, Self:Cervix
Collaborators & Clients
