BRAND DEVELOPMENT & DELIVERY
Boston Wardrobes
Boston Wardrobes was a full-service delivery, with a rebrand that balanced legacy and modernity, appealing to a younger, style-savvy clientele while supporting the company's growth and operational efficiency with the integration of sales tech into a new website.
Project roles
Art direction
Brand strategy
Re-brand development
Interior design & signage
Website development
Marketing & print collateral
After exploring numerous ideas and iterations, we concluded that the most effective approach was to modernise their existing, well-recognised 35 year identity. The process balanced legacy and modernity – retaining the brand’s timeless essence, updating it with sleek, modern lines, refreshed typography, and a brighter, more expansive colour palette.
This was then pushed out across marketing materials, showroom design and into a brand new website.
Collaborating with a systems developer, we also worked closely to integrate business processes with their website, ensuring the tech solutions complemented their sales and production workflows. Through our research and a thorough understanding of the product, alongside a small development team, we built a website that effectively showcased their complex product range in a digestible way, while seamlessly connecting with their existing sales tech infrastructure. The result is a revitalised brand and a user-friendly digital platform that successfully supports the company's growth and evolution.