BRAND DEVELOPMENT & WEBSITE DESIGN

Species Aotearoa

Species Aotearoa are a representative group of scientists from institutes holding natural history collections and conducting systematic and taxonomic research. I met with them at Te Papa to develop a minimalist and professional brand and website for the purpose of sharing more about the important work they do.

Project roles

Brand Development

Logo design & style guide

Squarespace website

Copywriting

The focus of the brand was on typography and colours of Aotearoa’s natural environment. We made the most of their extensive image library to build a straightforward yet impactful Squarespace website.